+ 'Send cash not stuff' - campaign up and running
CID has launched its campaign with World Food Programme to promote the 'cash is best' message during the South Pacific cyclone season.
RNZ reported CID's Aaron Davy this week:
"The humanitarian director for New Zealand's Council for International Development, Aaron Davy, said that astonishing items were sent to Port Vila during Pam.
"There was the shipping container sent of just left sided shoes - stuff like that, so quite often it is things people are trying to get rid of..." Mr Davy said.
The director of the WFP in the Pacific, Jo Pilgrim, said this unsolicited aid is typically not what is needed in the middle of a disaster, and she gave the example of what happened in Port Vila in Vanuatu at the height of Cyclone Pam in 2015, when unwanted food, clothes and household items were sent.
"..Half the food items were expired and had to be disposed of, but the total cost of storage, handling and container rental fees to the government of Vanuatu was 2.5 million dollars," she said.
A roadshow promoting the best way to support the Pacific will begin shortly. CID will also roll out radio and video ads, plus events.
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